…and a partridge in a pear tree…a little holiday spirit on the 'eve of Xmas Eve'…
Fast on the heels of my post about PDA exposure comes a follow-up on what carriers are doing to address the problem.
Also, the Mobile Marketing Association (MMA) weighed-in on the subject. The MMA is a lobby for PDA advertisers and publishers so I have to ask myself; are they serious, or just practicing damage control? I'll give them the benefit of the doubt and wait to see their proposal.
Darn it, I already used up my catchy title so I'll just say it. Mixed Mobile Arts. Ok, I feel better.
