It’s a Long, Hard Blog

Happy Presidents Day. I started working on a post Friday, but still haven't finished it. In the meantime, I came across this NYT story about the status of blogging in general.

Attention spans are shortening, but neither law nor technology are disciplines that allow us to skim over a few lines of information here & there. We're in the immersion business.

Take this to heart: When I used to make Super-8 movies as a hobby, the viewfinder in the camera had an orange light that flashed for eight seconds. What was the purpose? The manual suggested never filming a scene longer than that without changing because studies showed people didn't have the attention spans to follow much more.

This was thirty years ago…

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