I wouldn't write about it if you weren't doing it. What's "it"? Taking a lackadaisical approach to data protection. The reality, as this study establishes, is that 66% of you aren't taking proper precautions; and your employers/clients are the ones who will suffer.
Obviously you will, too, but I don't think I need to point that out.
It's not surprising to me. It's exactly what I've observed over my many years in corporate environments.