What’s in a name? If you’re Rick Santorum, unfortunately, more than you would ever want. Mr. Santorum is receiving a front-row education on what happens when you lose control of your own identity online.
Identity theft? Kinda. SEO optimization gone mad? Definitely. I’d call it identity transmogrification (no, it isn’t a word that Calvin made up…). But that’s what happens when emotion, thought and feeling are removed and we’re left with raw data. It doesn’t think. It doesn’t balance. It just is.
I wonder how effective it might be to yell “Sticks & Stones!” at a computer?
